Assad is an Electronics Engineer with an MBA degree from Boston University who had exposure to Multinational business development through Partner channels and customers in domains like Telecommunications Networking, Electronic payment, Cybersecurity, Telemedicine and M&A consultancy.
He was exposed to Large Multinationals organisation cultures in companies like Motorola, VeriFone, Nokia, Checkpoint, covering Europe, Africa and The Middle East out of Belgium European Headquarters. He founded a cybersecurity integrator company in Dubai for the Gulf region to be both as a regional distributor and a channel.
Assad is based in the Benelux region and has C level management skills, P&L full exposure, B2B channel management, B2C direct customer sales, Software SaaS sales experience, recurrent business built up, SLA agreements negotiations, consultancy services management, revenues target achievement, communications and negotiations skills.
Assad is very well passionate about challenges such as developing business for new startups and for new market comers. His success is based on his determination to achieve target, his aggressiveness to build the business and his flexibility to handle different cultural environments.