João Arriaga
Business Development Manager - Portugal & Spain

João has more than 30 years of experience in sales and management of commercial teams in IT. Over the last 25 years, as Commercial Director of a relevant Value Added Distributor, he acquired a deep knowledge of the IT resale channel in Portugal.

João was responsible for the business development of international manufacturers of security solutions and cybersecurity in its various aspects, such as Symantec, McAfee, Kaspersky, Webroot, Unitrends, DeviceLock, Veriato, Watchguard and GFI, among many others . 

João was also product manager for some of these brands, developing over the course of his career a very good knowledge of potential customers for these technologies. 

João's professional success is based on extreme attention to the customer,  and focus on communicating the technology simply and clearly. Preservation and pursuit of goals are are also fundamental factors for João's successful career.