United Channels

A New Way to Expand your Business


At United Channels we support IT Vendors penetrate new territories/countries and markets, and expanding & growing their business and revenue in their actual territories in EMEA and South America.

With United Channels, approaching new markets is simple and cost-effective. You don't need to spend money on an expensive local structure of human resources, nor do you have to struggle with doing business in distant, foreign countries and cultures. Instead, United Channels will represent you, the Vendor, competitively and effectively, delivering high performing results.

Why do Business with United Channels?
We not only have the Country and Territory Know-How and expertise, but also extensive field experience, a huge contacts network and great, long lasting relationships with key people to help you grow your Channels.

At the same time, United Channels also provides you with an invaluable customer's contact list, C-level direct relationships (Finance, Telcos, Utilities, Government, Industry, Mid-Market), proven negotiation skills and a track record of outstanding results.

At United Channels you'll find a professional methodology, attitude, commitment and a team with extensive multinational experience (including several roles in channels and sales, in different Multinational companies) with multi languages profiles (English, Spanish, Portuguese, French).

At United Channels you will also find dedicated team to your project, and lots of cross selling opportunities among our 'eco systems' for your brand, so you can leverage your business.

In a nutshell:
•We represent you in a competitive and cost-effective way, delivering results
•We're 'One stop shop' for generating business in EMEA and South America
•We establish and push Channels
•We generate ‘brand awareness’ for your solutions in new customers
•We reduce time to market entry
We generate Revenue

Channel & Clients sales are simple and cost-effective with United Channels


João Beato Esteves

Founder & CEO

João has played several C-Level roles in sales and channel development in important software security vendors across EMEA. After detecting an important 'gap' in most of the Vendors' strategy, he has decided to start United Channels to efficiently connect vendors, channels and new territories...

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Syed Almas Azam

Strategic Account Manager - Middle East

Syed is a Fanatic Account Manager, experienced in development, management, growth and retention of Key Accounts (across various industries) with Service-centric focus dedicated to fuelling revenues, enhancing client experience and achieving top brand loyalty

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Franklin de Cruz

Senior Consultant Middle East

Franklin brings in 25 years of rich experience in IT infrastructure and Information Security in various positions technical consultant, channel management, business development to various leadership, strategic & management roles across GCC and India.

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Catarina B. Esteves

Associate Director – UK & EMEA

Catarina has a passion for Marketing with extensive cross cultural experience. Catarina also has a strong background in Entrepreneurship and business development.

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Paulo Vieira Lopes

Senior Consultant EMEA

Paulo Lopes has great sales and leadership experience in new business development, together with his great negotiation skills & IT Business knowledge. Paulo brings to the Team more than 25 years of experience in the ICT sector, with strong ability to sell complex technologic solutions in the market.

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Carlos Gama

Senior Consultant South America

Carlos Gama is a true International business entrepreneur (starting at the age of 20) and served for consultant for many well-known companies in Europe and in South America.

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Justine Cross

Senior Consultant EMEA

Justine is a seasoned EMEA channel veteran with over 25 years experience working with start ups. Justine has held Director roles at ShoreTel, Zultys and in recent times Watchful Software.

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Vendor Representation

United Channels will represent your business and your company, helping you avoid the costs and challenges of having a human resource infrastructure dedicated to a new market

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Channel Recruitment and Development

A quick and cost-effective way to recruit and expand a Channel network in a territory, which is key to any Vendor sucess.

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Channel Programs, Consulting and Special Sales Projects

United Channels' most comprehensive service is a complete 360º approach to your channel strategy. We could also work on special projects like: Account Profiling; Lead Generation; Market Evaluation and others

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United Channels - ALPHA Startup at Web Summit 2018

Web Summit is considered "The best technology conference on the planet". United Channels will be present on this outstanding event as an exhibitor and as a participant as well. Join us, and know in detail how United Channels Services could help your company. Lisbon, November 5 – 8, 2018

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  • Dubai - Emirados Árabes Unidos
  • Area 2071, Jumeirah Emirates Towers, Sheik Zayed Road, P.O. Box 72127