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Meet the United Channels team

United Channels Consulting counts with a diverse multi-cultural team, based in the territories we cover.

João Beato Esteves

João Beato Esteves

Founder & CEO

João has played several C-Level roles in sales and channel development in important software security vendors across EMEA. After detecting an important 'gap' in most of the Vendors' strategy, he has decided to start United Channels to efficiently connect vendors, channels and new territories.

Assad Haddad

Assad Haddad

Senior Consultant - EMEA

Assad is an Electronics Engineer with an MBA degree from Boston University who had exposure to Multinational business development through Partner channels and customers in domains like Telecommunications Networking, Electronic payment, Cybersecurity, Telemedicine and M&A consultancy.

Sergio Cruz

Sergio Cruz

Senior Consultant - EMEA

Sergio is a Computer Science Engineer with over 18 years of experience, who has been helping start-ups and scale-ups in multiple sales and pre-sales roles. He’s passionate about technology, with a focus on cybersecurity and fintech, and experienced in expanding businesses globally through channel partners.

Mauricio Laranjeira

Mauricio Laranjeira

Senior Consultant - Brazil

Mauricio has over 20 years of experience in multinational companies, having played critical roles within business development, mergers and acquisitions, and product development in foreign markets.

Justine Cross

Justine Cross

Senior Consultant - EMEA

Justine is a seasoned EMEA channel veteran with over 25 years experience working with start ups. Justine has held Director roles at ShoreTel, Zultys and in recent times Watchful Software.

Catarina Esteves

Catarina Esteves

Director of Marketing and Operations

Catarina has over 5 years of experience in relationship management, partnerships and business development in the UK and a passion for Marketing. She is also our in-house copywriter and expert in international communications.

António Correia

António Correia

Senior Consultant - LATAM

António Correia is a senior business developer and marketeer with an extensive cross cultural background, including working experiences in Latin America, Africa, Middle East and Europe.

Gus Safadi

Gus Safadi

Senior Consultant - North America

Gus has been involved in the tech sector and channel sales of IT since mid-90's. Bringing over 22 years of experience, Gus is passionate about selling via channel, finding, recruiting, and building long-lasting relationships with partners.

Fernando Solabre

Fernando Solabre

Senior Consultant - Spain

Fernando has over 20 years of experience in the ICT industry, developing
businesses in countries like Spain, Portugal, the United States, and LATAM.

Juan Garrote

Juan Garrote

Senior Consultant - Switzerland & EMEA

Juan started his career at the golden age of software distribution, being the exclusive distributor in Switzerland and other EMEA countries, for most major IT brands.

Emmanuel Uchenna

Emmanuel Uchenna

Business Development Manager

Emmanuel is a Driven Sales professional with over 7 years of successful sales experience in start-ups and market expansion situations in the Middle East Region.

João Arriaga

João Arriaga

Business Development Manager - Portugal & Spain

João has more than 30 years of experience in sales and management of commercial teams in IT. Over the last 25 years, as Commercial Director of a relevant Value Added Distributor, he acquired a deep knowledge of the IT resale channel in Portugal.

Luis Menezes

Luis Menezes

Senior Consultant - UK

Luis Menezes is an experienced software scientist with degrees in computer science and marketing and an MBA in information technology applied to businesses.

Tarik Kucuk

Tarik Kucuk

Senior Independent Consultant - Turkey

Tarik is a heavily experienced channel veteran for Turkey with over 30 years experience working with IT companies varying from multinational to start ups.

Carlos Gama

Carlos Gama

Senior Consultant - South America

Carlos Gama is a true International business entrepreneur (starting at the age of 20) and served for consultant for many well-known companies in Europe and in South America.

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